Emotional design creating positive experiences
Driven by my endless curiosity and creative intuition, my design approach centres on evidence-based problem solving. I focus on placing users in the front-row and at the centre of my thinking. ↓
Splitting fares made easy - Over 6 months ago I had the opportunity to work on a challenge. Out of the three options presented I choose the one I believed to be the most challenging - how to ease the awkward moments splitting the bill after dinner with friends. From there, Fairly was born.
Increasing user engagement - GoodGym is an organisation that helps people get fit by doing good. GoodGym have a great concept, vibrant team and an ambitious 2017 plan to grow the number of members and do more good deeds.
Edge Sporting Goods (ESG) is a sports shop based in Liverpool street, London, since 1998. They are proud of being part of their local community with customers ranging from local residents to businesses. With this in mind the business model is based on being customer-centric, with reasonable pricing and keeping it local