KODI - Interdisciplinary digital designer living and working in London

Fairly

 

Overview

Fairly mobile App

Splitting fares made easy - Over  6 months ago I had the opportunity to work on a new concept.  
Out of the three options presented I choose the one I believed to be the most challenging - how to ease the awkward moments  splitting the bill after dinner with friends. From there, Fairly was born.


Solution

Fairly is a mobile App that simplifies splitting a restaurant bill between a group of people. "Split points" earned at each restaurant can be used towards future bill.  


 
 

Identifying user needs

To  gain a better understanding of who our target users are I conducted a screener survey of approximately 100 people, I followed up with telephone interviews with those willing to share more info and actioned a contactual inquiry to gather as much data as possible.

identify needs.png
 

From this I gathered some valuable user insights; most people don't want to download, or register with another App, and the people likely to use Fairly are low earners, for example students.

A competitor analysis confirmed my initial ideas on gaps in the market - other apps with similar functionality exist, but none incorporate a reward system.  Using the   "affinity map" method I summarised  the user needs, expectations, desired features, and common patterns.

Every user has a goal they want to achieve which justifies their journey. 

Understanding from the beginning who you’re designing for and hypothesising their behaviour, helps minimise confusion and identify early on potential pain points. The final step therefore was to assemble the first user personas and run through scenarios. 

"Personas are good for communicating research insights, they help you build a concrete understanding of who the users are."

After few rounds of user testing the users were convinced of the value of Fairly .  For instance, initially, users didn't find the navigation intuitive, or understand the allocation of items with other people at the table. Additionally, they didn’t realise that by scanning receipts they would earn points.

 
 
thinking.png

Ideation & Prototyping

One of the greatest challenges in product design is adaptability.  Fairly needs to accommodate a large number of use cases, while remaining simple enough to naturally educate people and create a pleasant user experience. 

 
 

Taking all these to account I started crafting the designs.  I realised that, although it was important that people understood the concept of the App, I wanted to make sure that the core functionalities were easy to access. I gave the home screen a list of core features and I placed visual cues to address point (rewards) collection and location. 

 
 
mockup1png.png

Wireframes & Prototypes

 

One of the greatest challenges in product design is adaptability. 

Fairly needs to accommodate a large number of use cases, while remaining simple enough to naturally educate people and create a pleasant user experience. Taking all these to account I started crafting the designs. 

I realised that, although it was important that people understood the concept of the App, I wanted to make sure that the core functionalities were easy to access. I gave the home screen a list of core features and I placed visual cues to address point (rewards) collection and location. 

 
 
 

Examples of the iOS app

Account features include tracking activity additional rewards from sharing experiences. Given that some users don't like having to create an account I provided options to either sign up with existing email account, or to simply use the ' calculation mode' for those who didn't want to login at all. 

Using the native iOS feature (airdrop) I added a section to auto discover devices before the receipt scan  took place. This simplifies the user's journey by making the focus on the selection of the items at the next stage rather than all in one screen. 

 Login and home screen page

Login and home screen page

 Tap to enable camera to scan receipt and list items page with search function to add items if not discovered

Tap to enable camera to scan receipt and list items page with search function to add items if not discovered

 
 

Tips are automatically calculated based on what each user has selected, showing the total for each person to pay.  A status indicator at the bottom of the App documents who has already paid.

 
 
 Activity page with point and location, access to option and profile/account details via hamburger menu

Activity page with point and location, access to option and profile/account details via hamburger menu

 
 

The activity page shows points earned, restaurants attended, earnings progress required until the next reward. 

 

Next steps

Next steps for the development of Fairly include continuously performing contextual inquires to further understand user behaviour and frustrations, quantifying common paths and quality control.

A long term goal for Fairly is to implement a feature allowing earned points to be donated to third party trustees to help charities feeding those in need around the world.